SPENCER PRINTING BLOG
The Role of Typography in Print Design
Typography is more than just choosing a font; it is the art and technique of arranging type to make written language legible, readable, and visually appealing when displayed. In print design, typography is a critical tool that influences how information is perceived...
Expanding Your Print Horizons: A Guide to Diverse Material Options
In today’s ever-evolving marketplace, standing out is more than just a matter of design—it’s about the medium as much as the message. The print materials you choose for your business can significantly impact how your brand is perceived and the effectiveness of...
How to Effectively Use Banners at Trade Shows
Trade shows are bustling hubs of opportunity, where first impressions matter and every detail of your booth communicates your brand’s story. One of the most powerful tools at your disposal is the trade show banner. Done right, banners can stop traffic, spark...
Selecting the Right Paper for your Book’s Interior Pages
There’s a lot to consider when it comes to choosing the best paper options for your book: weight, brightness, color, texture, environmental impact, gloss, matte, uncoated, and (of course) cost. We see it as our job to provide information about all of the various...